Your lead capture page gathers a prospect’s contact details which then enables you to remain in touch with them. Building a list of prospects is one of the most important aspects of building a successful online business. Here are 10 basic principles that every lead capture page needs.
1. Efficient Autoresponder Software
Your lead capture pages need to work with an autoresponder. Autoresponder software will capture, manage and store your prospects contact details, usually their email. It will send information on autopilot to people when they enter their email address on your lead capture page.
2. Give Away Something Of Value For Free
Provide your prospects something of value for free, like an eBook, report or video series in return for their email address. Keep in mind that if you give away something with very little benefit to your product, they view your business as being the same.
3. Are You Solving A Problem?
Your lead capture page needs to clearly show how your product or service can solve a problem for your target audience. If you can help a prospect, they will want to know more about you.
4. An Attention Grabbing Headline
If the headline on your lead capture page does not catch the attention or interest of the reader, your page will be ignored. Focus on the benefits of your product or service and try various headlines and see what works best.
5. Does Your Text Give More Benefits?
The text needs to demonstrate how valuable your product or service really is. Also check your text for spelling and grammar. Your prospective customers will be turned off by poorly written copy and bad spelling.
6. Professional Design
Your lead capture page is generally the very first contact that a potential customer has with your business. If it looks disorganized or does not load properly it will impact your response rate.
7. Know Your Target Audience
Your hard work to produce a great lead capture page may very well be a waste of time and money if you are not making any sales. Make sure that the traffic you direct to your page is from your target audience.
8. Don’t Be The Same As Everybody Else
A lot of affiliate marketing programs supply pre-made landing page templates for you to use to gather leads. If it is a popular program, a lot of other affiliates may be using the same templates as you. Try to customize your lead capture pages so that they stand out from the crowd.
9. Just The Email Address Will Do
The more information you ask for, the lower the amount of people who will respond. Don’t ask for more than just the name and email address. That’s all you need at this stage.
10. Monitor Your Results
If have several landing page templates online at any one time make sure that you know which ones are working and which ones are not. There are many lead tracking software systems available that will help to monitor what’s working and what’s not.